Amitabh Suri is an entrepreneurial and result-driven business leader with 25 years of experience in the Apparel & Lifestyle industry. With a proven track record of increasing sales and growing the bottom line, he has spearheaded operational improvements to enhance productivity and reduce costs. A decisive leader, he has demonstrated success in identifying new markets and strategically positioning brands, thriving in dynamic and demanding environments while maintaining a pragmatic and focused approach. He principally believes in nurturing his team to reach their full potential, while maintaining a strong customer-centric focus.
During his tenure as a member of the Executive Leadership Team at Indian Terrain, spanning 18 years, he witnessed the brand's evolution from a startup to a publicly traded company listed on the Stock Exchange. He played a pivotal role in establishing Indian Terrain as a leading brand in modern retail, with a turnover of 415 Crores. While overseeing the Profit and Loss statement, he led the transformation of Indian Terrain from a wholesale category business into a premium sportswear lifestyle brand.
At Landmark Dubai, he was CEO of Iconic, a fast fashion brand with a turnover of 300 million AED, retailing across 38 stores in 4 countries, (UAE, Kuwait, Qatar, and KSA), He successfully repositioned the brand, Aligned Supply Chains while bringing in new Vendor Collaborations. Additionally, he optimized the retail structure by focusing on key businesses and expanding the brand's online presence, transitioning Iconic into an Omni channel retailer.
In his role as the President of Exclusive Brands & Private Label at Shoppers Stop, he oversaw all in-house private labels, celebrity brands, and exclusive international brands, with a turnover of 800 crores. He successfully launched four exclusive brands: Jones NY (Women's Western wear), French Connection UK (Men's Wear), Back to Earth (a sustainable Women's Indian wear), and Glam X Disha Patani (Celebrity Line Women's Western Wear).
Currently, he is serving as the Chief Executive Officer of U.S. Polo Assn and Flying Machine. U.S. Polo Assn., the biggest Casual wear brand in the country (1800 + Crores), is a smart casual Iconic American lifestyle brand, that has product offerings including menswear, womenswear, kids wear, Footwear & Inner wear. Flying Machine is India's first homegrown denim brand and one of the coolest youth apparel brands in the country. Driven to innovate, Flying Machine continues to experiment and push boundaries, much like today's millennials.
